Executive Summary
As part of my bachelor’s in communication: Journalism program at Canadian University Dubai for the Media Internship course (MCM430), I completed a 4-week internship (starting from February 13th 2024, to March 8th 2024) at Dubai Islamic Bank.
The following report analyses my personal and work experience at four of the media departments in DIB, explaining my role and performance in the company; my objectives, the application of the skills I acquired from high school and university up to that point and the challenges I faced during this period, the benefits I gained, overall relationship with the team I worked with and the impact of this overall experience to my upcoming professional career post- internship.
This report is divided into three main sections: Introduction, Narrative, professional learning w / self-reflection -appraisal of the company. The introduction includes information like the description of Dubai Islamic Bank including its values, purpose statement, culture and environment, partnerships and projects/awards and timeline to showcase my depth of understanding and research in the time I spent working at DIB for my internship tenure of 4 weeks.
In the narrative section, I describe all the projects I carried out during my internship at Dubai Islamic Bank, describing each department’s tasks with an analysis on each department in general. Given that I worked with 3 different Managers. Then in the professional learning part I explain what I gained from my experience here at DIB, such as going through my interpretation of the advantages and disadvantages listing each challenge that shaped produced my outlook on the overall Internship program.
Finally, the appraisal of the company addresses, and self-reflection analysis goes into the main ‘problems’ that I noticed during my internship of any, what I would change and what I would improve, in this section I mainly give recommendation for adjustments and overall key insights on what I felt going in, being active throughout and the time I completed and left the organization after my last day. It is a detailed and descriptive take on what I learned and benefited from, being in the presence and experience of my colleagues as well as my observations and learning ability to pick on knowledge and skills that they execute and perform at work so I can try replicating that when I begin working post-graduation and attempt to utilize a way or two from what I learned throughout my Internship.
Introduction: About Dubai Islamic Bank
Dubai Islamic Bank (Public Joint Stock Company) is the world’s first Islamic bank founded in September 15th 1975. Dubai Islamic Bank combines the best of traditional Islamic values with technology and innovation to position for sustainable, sharia law compliant and innovative success. Dubai Islamic Bank (Public Joint Stock Company) has established itself as the undisputed leader in Islamic Banking & Finance arena with a footprint spanning across multiple countries in various continents. With over 5 million customers across the world, Dubai Islamic Bank has successfully turned the niche segment of Islamic Banking into a mainstream industry that is recognized across the globe. Dubai Islamic Bank offers exciting career opportunities for all thereby enabling each & everyone to achieve their full potential both in terms of performance and advancement. Dubai Islamic Bank is a proactive player in the Emiratization drive and offers candidates across all levels to be a part of the bank’s growth story. DIB also provides a world class Emirati Graduate Program where it offers the bright minds of the UAE to start and establish a long-lasting & fulfilling career. The bank has been recognized as an employer of choice across multiple forums for its opportunities and its endeavor to offer high quality career growth. Remains true to its roots as a customer-centered organization where close personal service forms the basis of all its relationships. Tradition and heritage are bridged with commitment, innovation, and modernity so that customers of every nature are provided with comprehensive solutions to fulfill all their financial needs. Dubai Islamic Bank also is an active contributor in the development and progress of society via multiple social corporate responsibility programs.
DIB’s Vision: To be the most progressive Islamic financial institution in the world.
DIB’s Purpose: To instill simplicity and convenience in all our offerings through a personal and engaging experience aligned to global sustainable practice for a better future.
DIB’s Values are featured in the form of a slogan known as ICARE, a branding term that DIB uses across their company, as well as #ReadyForTheNew which is found across their website and pages. DIB’s values branch out to core values including.
I-Inclusive: Accessible to all and most importantly without bias
C-Collaborative: Connected as a team to deliver banking with ease.
A-Agile: Deliver faster solutions and provide happy experiences.
R-Responsible: Fair, transparent, and accountable in making responsible decisions.
E-Engaged: Passionae and committed to delivering fulfilling journeys.
Culture:
DIB has a culture of continuous improvement designed to challenge its people, foster their professional development and in the process transfer DIB’s expertise and support in building one’s skill to high professionalism. In its success they are signs of hard work and dedication, from great teamwork and exceptional individual effort. It is based on collaboration, communication, and pursuit of knowledge through curiosity and mutual courage. All teams work together like a family, the relationships between the team are one of DIB’s many ways to uphold its success, giving everyone a chance to learn and try to follow in DIB’s vision.
Partnerships and Projects:
Some key facts
· 288 billion AED in Assets
· 184 billion AED in Islamic Financing
2024 Awards
· Acquisition Finance Deal of the year- Capital Markets and ESG Finance Saudi Arabia Awards / February 6th, 2024
· ECA, DFI, IFI Deal of the year - Capital Markets and ESG Finance Saudi Arabia Awards / February 6th, 2024.
· Transport finance deal of the year - Capital Markets and ESG Finance Saudi Arabia Awards / February 6th, 2024
· Power finance deal of the year - Capital Markets and ESG Finance Saudi Arabia Awards / February 6th, 2024
· Corporate bond deal of the year - Capital Markets and ESG Finance Saudi Arabia Awards / February 6th, 2024
2023 Awards
· Best Islamic Bank – UAE – MEA Finance Awards / November 9th, 2023
· Best Sustainable Finance Initiative in Islamic Banking - MEA Finance Awards / November 9th, 2023
· Amongst the UAE’s top 10 listed companies – Forbes ME – June 25, 2023
· Best Islamic Bank in the Middle East- Euromoney awards for Excellence – June 21, 2023
· Best innovation in User experience and best analytics system (DIB and GBM) – MEA Finance Banking Technology Awards 2023 / May 11, 2023
2022 Awards
· CEO of the year- DR. Adnan Chilwan – Group CEO – Enterprise Agility Awards / December 15th, 2022
· Islamic Bank of the year- DIB - Enterprise Agility Awards / December 15th, 2022
· Banker of the year- Dr Adnan Chilwan – MEA Finance Awards / November 16th, 2022
· Dr Adnan Chilwan ranked amongst the 2022 most Inspiring Business Leaders – Arabian Business / September 6, 2022
· Organization of the year for youth empowerment in banking and finance – GCC GOV youth empowerment awards / June 23, 2022
· The best engagement in Training and Emiratization award – Emirates institute for banking and financial studies (EIBFS) / July 20th, 2022
Meet the team
DIB’s team is consisted of three: the board of directors, leadership team and internal sharia supervisory committee.
Firstly the board of directors contain 9 members, starting with the Chairman of Dubai Islamic Bank H.E. Mohammed Al Shaibani is the Director General of H.H. The Ruler’s Court, Government of Dubai and the CEO & Executive Director of the Investment Corporation of Dubai (ICD).
As well as Yahya Saeed Ahmad Nasser Lootah: Vice Chairman Board of Director.
While the Leadership are made up of 15 members, starting with the Group CEO of DIB, Dr. Adnan Chilwan, a towering figure in the Islamic Banking & Finance sector, known for his transformative contributions and visionary leadership. As a pioneer in the field, he has been instrumental in evolving Islamic finance into a globally recognized phenomenon.
Additional mentions include:
Obaid Al Shamsi- COO
Naveed Ali- Chief of corporate banking
Saeed Ahmad Wajdi – Chief of Treasury
Mohamed Al Sharif – Chief of international business and real estate investments
Hamid Iqbal Butt- Chief of Investment Banking
Sanjay Malhotra – Chief consumer banking officer
Chandra Mohan – Group Chief risk officer
Nagaraj Ramakrishnan – Credit Chief Officer
Musabbah Al Qaizi- Chief Digital Officer
John Macedo – CFO
Varun Sood- Chief Transformation Officer
Abdul Waheed Rathore – Group Chief Compliance Officer
Leya Al Damani – Chief Sustainability Officer
Kashif Moosa- Head of investor relations and strategic communications
Lastly, the internal sharia supervisory committee includes 5 members, starting with Professor Sheikh Mohamed Ali Elgari
Chairman of the ISSC
Dr. Elgari is a major figure in Islamic Jurisprudence and Islamic Finance Industry; he is a distinguished Scholar of Sharia, Economics and Finance, with vast experience in the guidance of Islamic Banks and Financial Institutions from all around the world.
As well as Sheikh Dr. Muhammad Qaseem: Executive Member ISSC
Dr. Muhammed Qaseem is a renowned Sharia scholar and Islamic finance expert. He is presently sitting on the Sharia board of Dubai Islamic Bank (DIB) UAE as its Executive Member.
And among others, All these roles and individuals coordinate and operate together in order to provide the best services that can meet both the agency’s and the clients’ expectations according to DIB’s values and purpose to best meet consumer needs and wants.
DIB Recorded Progress Timeline 1975- 2022+
1975, September 15th, DIB officially established by the authorized decree of H.H. Shaikh Rashid Bin Saeed Al Maktoum on 12th March, whom he officially opened DIB officially ON 15h September
1977 lead to DIB’s first corporate office located in Deira.
1979 DIB moves to its new head office building in Deira.
1980 DIB opens it’s first branch in Murshid Bazar, Bur Dubai
1981 Launch of new dual language logo was launched.
1982 DIB expands its operations and opens a branch in Abu Dhabi
1983 A continuation of expansion plans in Al Ain
1987 DIB introduced ATMSs across branches.
1989 Establishment of Sharia and supervisory board
1990 DIB signs an agreement with VISA International for its card products, offering global access and benefits for customers.
1991 First DIB Visa International cards launched, and first Sharjah branch opened.
1992 DIB becomes a Public Joint Stock Company
1993 Opening of new branches in Abu Dhabi and Bur Dubai for business.
1994 Phone banking was introduced as key customer service initiative.
1995 DIB celebrates 20 years of sharia compliant banking and support for the UAE national economy.
1996 DIB opens new branches in Ajman and Dubai for business.
1997 UAE switch system commissioned.
1998 DIB became a major sponsor of prestigious Dubai international Holy Quran Award
1999 New corporate identity developed and introduced.
2000 Johara- branch for ladies only, launched.
2001 DIB’s first ever website goes live online for the first time.
2002 New subsidiaries introduced- Tanmyeh and Deyaar
2003 First fully UAE based Islamic bank aircraft financing undertaken for emirates airline.
2004 Al Islamic Private Banking Launched and DIB managed the world’s largest Sukuk Allijara, US 1Million to fund phase 2 of the expansion of Dubai International Airport
2005 DIB’s 30th year anniversary, new corporate identity of DIB unveiled in the presence of His Highness Sheikh Mohammad Bin Rashid Al Maktoum
2006 DIB Pakistan commenced operations in March.
2007 DIB foundation launched in Dubai.
2008 Launch of Sharia consultancy subsidiary, Dar Al Sharia
2009 Launch of Wajaha, its exclusive wealth management service
2010 DIB launches operations in Amman, Jordan
2012 DIB launched a focus on Emirati mentoring program as part of its Emiratization program.
2013 Dr Adnan Chilwan appointed Group CEO and Abdulla Al Hamli appointed as Managing Director of the bank, and euro clearing signing between DIB and Deutsche bank on 16th September
2014 Ijara Sukuk- USD 750mn 15 year longest ever sovereign sukuk at issuance, DIB Air Arabia finance agreement and DIB named by Forbes middle east among top 500 companies in the Arab world.
2015 DIB ushers in a new era and enters the billion-dollar profit club, DIB introduced a new corporate identity at it’s 40th year anniversary celebrations and DIB issues privately owned MENA corporate Sukuk.
2016 Launch of first ever DED-DIB co-branded consumer card, first bank to launch co-branded credit card with flydubai and DIB successfully closes USD 500LMN Sukuk Issuance
2017 DIB Kenya operations launched and the launch of Panin Dubai Syariah bank in Indonesia.
2018 Highly successful closing on bank’s capital raising, the transaction generated massive interest from local and international investors, crossing AED 14 billion. Another major event was DIB partners with Emirates Skywards to launch DIB credit cards, tailored specifically to offer exceptional value to the country’s growing community of frequent flyers.
2019 DIB moves forward with expansion plans through acquisition of Noor bank, cementing DIB’s position as one of the largest Islamic banks in the world and among largest banking entities in the UAE. DIB also launched the digital lag, a center of excellence managing curation of digital products and experiences for their customers.
2020 A new chapter unfolds in DIB’s integration of Noor bank in record 283 days ahead of projected deadline.
2021 DIB launches its new positioning #ReadyForTheNew
2022 The publication of sustainable finance framework was created to facilitate the financing of green and social initiatives and projects. DIB becomes the first Islamic bank in the world who publishes such framework and DIB successfully prices USD 750 million inaugural sustainable sukuk.
Dubai Islamic Bank Branches:
DIB currently operates 90 branches across the UAE, present in 7 markets worldwide and is expanding in global footprint to further grow and develop the industry and their vital stance on sharia law and Islamic banking. Branches are found across each emirate within; Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras Khaimah and Umm Al Quwain, as well as Al Ain. DIB branches are featured in the following locations across each emirate:
Dubai
Main Branch - AlShola Al Mamzar , Al Dhiyafah Shaikh Zayed Rd , Umm Suquem , Dubai Internet City, Nad Al Hamar, Hatta, Dubai International City, Oud Metha, Al Tawar, Bur Dubai, Al Souq, Al Nahda, Ras Al Khor, Jumeirah Wajaha Centre (Al Maktoum Road) Emirates Coop Dubai, Waterfront Market, Lisaili Business Bay, Emirates Headquarter
Al Barsha -Al Etihad Mall – Al Muhaisnah, Dubai Mall, Mall Of the Emirates, Mirdif City Center, Ibn Battuta Mall and Reef Mall
Abu Dhabi:
Abu Dhabi Main Al Khalidiyah Muroor, Madinat Zayed Al Salam, Bawabat Al Sharq, Mall Deerfields , Mall Dalma, Mall Al Wahda Mall
Al Ain:
Al Ain Main Al-jimi , Al Ain Mall Boutique Mall and Al Foah Mall
Ajman:
Ajman Main Al Hamidiya
Fujairah:
Fujairah Main Khor Fakkan Dibba
Ras Al Khaimah:
Rak Main Julphar Khuzam
Sharjah:
Sharjah Main Al Dhaid Clock Tower - Sharjah Wasit Street Kalba Al Madam, Al Taawun Tasjeel, Al Qarrain, Sharjah City Center and Sahara Mall
Umm Alquain:
Mall of UAQ
Key subsidiaries and associates:
Dar Al Sharia- Dar Al Sharia is a sharia legal and financial consultancy firm established in 2008.
Dubai Islamic Bank Pakistan
Panin Dubai Syariah Bank- A shariah Law compliant player in Indonesia which has one of the largest muslim populations in the world.
Bank of Khartoum- DIB holds a stake in Bank of Khartoum, one of the largest banks in Sudan.
Deyaar, Deyaar development is a real estate development company established in 2002.
Bosna Bank International- Bosna Bank International was established in 2000 as the first sharia law compliant bank in Europe
DIB bank Kenya Limited- License obtained from Central Bank of Kenya, In May 2017 exclusively to offer shariah compliant banking services in Kenya.
Tamweel- Tamweel was established in Dubai in November 2000 and is the specialist mortgage financial institution for DIB group.
Noor Bank- Noor bank has recently been acquired by Dubai Islamic Bank.
Narrative:
My Internship at Dubai Islamic Bank lasted around 4 weeks, from February 13th 2024 to March 8th 2024. I was supervised by Mr Zafar, Mr Prem and Mr Nagarajan, The department I worked in is Investor Relations and Strategic Communication Department which includes Marketing, Social Media and Insights aka Research.
Upon joining DIB as an intern ready to enroll the program, I was tasked with the responsibility to check in and communicate with my advisors on the days I worked regarding any tasks required to familiarize myself with the department, the team and general background information I need to be aware of. As reading and researching is a big part of mass communication and a personal interest of mine. Moreover, I got to practice different roles and tasks, with my skills and thought process from my previous 4 year-long university experience up to that point and used that to make myself more knowledgeable via working and interacting with my colleagues, several assignments. I performed responsibilities like ensure all assigned tasks and projects are executed within the approved policies, procedures and SLA’s of the department. Also incorporate and comply with the bank’s core values especially the customer first in day to day activities. Since I come from a consumer background and perspective, I was able to relate and resonate with this across the board on a range of activities.
Tasks and Projects:
In my first week at marketing services, I was introduced to the marketing services department and shown examples of marketing collateral such as briefs and scripts. The example I was given was targeted to DIB’s new card titled 'Shams’ which took me to discover information about the importance of information like the background, objective, target audience, etc. In addition, I was encouraged to communicate with the team about upcoming tasks and responsibilities, and I was given an attendance sheet during my internship. I prepared a summary of brand guidelines, values, and key points from a staff meeting.
I was given a marketing communications brief template, which consists of sections that outline the process of creating a campaign through the communications brief DIB receives from a client, etc. I wrote a document discussing ideas and information that define helpful marketing practices and exercises for operating a successful marketing strategy using five key elements: target audience, creating value proposition, importance of communicating brand identity, effective role of media channels for better marketing, and finally having realistic and measurable goals to track marketing efforts and performance if things go wrong. Leaving room for improvements and enhancements as needed, all to contribute and add value to overall marketing goals such as reaching large audiences, representing a strong brand, maximizing sales and brand awareness, and demonstrating how DIB can incorporate these key elements into their own campaigns to ensure maximum performance. That same assignment required me to prepare in presenting a PowerPoint presentation discussing the contents of the notes I had taken the day before about marketing strategies, DIB inclusions, and predictions for future marketing campaigns. Then I did a lot of reading and writing about market research, including participating in market research activities to better understand consumer behavior, competitors, market trends, and opportunities in marketing services.
Lastly, another assignment made me use the information from a marketing brief about an upcoming campaign that promoted a 10% cashback to all DIB Credit Card owners for grocery shopping up to 4,000 dhs, and I created the content for it, which shows up after u click on the item featured in the spotlight page, including the name, description, and features. Additionally, I worked with SMS and WhatsApp messages templates and made my own, following the DIB’s style in information display in these formats such as my input on emoji placement to target gen z and millennial audiences.
On the second week I had started the social media part of the program. Which consisted of me looking into DIB’s social media pages, doing an analysis from a consumer and intern perspective, I was assigned to write a report from my understanding and observations to DIB’s social media pages in contrast to the competition, investigating performance elements like engagement, image and offerings of products and services. It’s worth noting that this included DIB, an Islamic bank, versus conventional banking that doesn’t follow sharia law compliancy. Looking into DIB’s products and services and how they compete/ interact across social media platforms was the first step of my report where I was asked to learn about the competitive mapping side of DIB’s social media department, exploring their social media platforms like Instagram, LinkedIn, X and Facebook and measure the content and engagement there in contrast to the competitors, banks like ADIB and Emirates NBD and FAB.
Moving on as part of the assignment I explored further into the creative process, customer target processing and tactics also a comparison of DIB and competitor banks in terms of followers, posts and likes etc. The observations also looked at how DIB engages with their audience based on platform, subject, and type of post.
This project highlighted new areas and gave me deeper understanding of how social media impacts DIB’s customer base and showcasing their values and vision in a clear and concise manner.
I got to learn reading and analyzing social media pages and be able to suggest improvements on strengths and weaknesses from a mass comm university student point of view. I also looked at the comparison between DIB and other banks, in social media performance analytics like likes, followers and posts.
On my third week I had begun Insights (research) and using Microsoft excel, I was tasked to perform a long, thorough, and quantitative data research on all ‘travel’ credit cards in UAE across 7 major banks including DIB, ADIB, FAB, ADCB, EI, ENBD and Rak Bank
The goal was to make an excel sheet on 10 data entries that I had to search for each card, resulting to tens of cards across 7 banks, comparing their benefits, features from DIB against the competitors. Identifying areas of strength and weaknesses that can be improved for DIB, to push products and services to new heights, attract new customers and maintain existing ones. Which in the big picture will boost sales and increase brand awareness.
The questions I had to uncover included Minimum salary requirement, welcome bonus, annual charge, joining fee, card issuer, airport lounge access, complimentary travel insurance, hotel discounts, flight discounts, tour package discounts, airport pick up and drop, and other benefits. As well as producing a visual presentation via PPT to showcase and summarize the excel sheet with data and key insights describing the information I collected and understood. This area of my internship developed my functional knowledge, I got to learn how to do research and where to gather information, which is used to aid in competitive mapping, social media strategies and marketing analysis for each DIB function.
I’ve learned some new excel techniques such as freezing panels when dealing with large amounts of data such as this, learning some new skills in how to arrange and write data, as well as gathering more information on the travel credit cards.
I also had to prepare a visual presentation on my findings showing all competing cards in a graph preparing the presentation on a visual analysis of the data I gathered and the process behind preparing it as per the research learning curve that I was introduced to in this week’s section of the internship.
On my fourth (final) week I returned to marketing services to wrap up the program, I began exploring the operational side of marketing services, the drive force for the marketing strategies and physical, tangible efforts that go behind the theoretical aspect and planning for organizations to push sales and brand awareness and in this context it’d be how DIB can implement sales and awareness on their marketing campaigns, social media posts and products/services via data research on their and the competitors performance which I covered across 4 weeks and now learn more in detail about what I theoretically got introduced to in the first week of this media internship program. This week was mostly looking at how DIB does presentations and more of a briefing on the other side of marketing which is what ultimately meets deadlines, and is in other words the final product of any marketing strategy that brings about results and feedback.
Professional Learning:
Reflective Self Appraisal-
Critical Reflection and Analysis:
During my internship tenure, I’m expressing a critical self-reflection conclusion on a set of good, bad and mixed feelings. Continuously examining my experiences, actions, and interactions within myself, supervisors, and the team around me whom I shared the office and worked with on various tasks, assignments and involved conversations. This program enabled me to delve deeper into the complexities of my role, myself and what I like and dislike. Some things that I never knew I’m capable of before. Following that, the organizational dynamics and the feel of a real-life job environment contributed to my personal self-development in and out of work.
This internship presented me with a range of experience that gave me insights on each passing/ending day after work, offering different perspectives and ideas which I use for feedback and constructive criticism. From engaging in individual and group work to plan, manage and improvise projects, I was involved to many scenarios where I tested my skills and tried to push my comfort zone. It gave me a chance to hear and converse with ideas and backgrounds beside my own. I got to meet interesting people and characters that have a lot to say and share, giving a sense of welcomeness through which my perception on people at work and the workplace has been changed and honestly improved greatly.
With some ease comes even more hardship, the internship didn’t fail to present its fair share of challenges and inconveniences as well. Such as time management and rigorous early morning routine, from waking up super early, to having to go in traffic and arriving to a paid parking spot every single day to being forced in paying RTA parking fees daily to work in peace of mind. As well as the room not having good AC and my access card enabling entry and disabling entry randomly, which made getting in and out tedious.
The first day introduced the sense of unfamiliarity in my mind, the struggle of navigating things, places and people was a learning curve at first, but the experience to adapt and adjust to the environment was worthwhile at the end. The team was professional, kind, and supportive of my presence and cleared any doubts I had on a day to week basis. I recognized these challenges as opportunities for growth rather than setbacks. By embracing a consistent willingness to learn seeking assistance when needed, I was able to be myself sooner than later, I got a sense of what work is like and how people talk to each other, it emphasized that communication here is key and that they treat each other like family creating a positive overall work environment in the face of adversity. Another difficult part that I can’t emphasize enough on would be the long work hours, being 8 hours 5 times a week. The weekend felt too short lived, and the workday was long yet fast somehow, since I’ve grown so used to university timings where id spend much less time on classes a day, almost half the duration I spend here, was a bit annoying at first but I got used to it.
Throughout the internship, I experienced a spectrum of emotions, such as a surge of socialization and sometimes brief loneliness. However, each day felt newer and better than the previous day, positive emotions from the work environment fueled my motivation and drive, any negative emotions such as inconveniences and uncertainty served as catalysts for self-reflection and improvement. By embracing both the highs and lows of the experience, I gained a deeper understanding of my strengths, weaknesses, and areas for development.
The program taught me numerous employability skills and enhanced my ability to execute them such as Creativity; such as when I was put in a situation where I had to think for my own and innovate work related to the program in my own context and explain how it connects to DIB through brainstorming and storytelling techniques from, stems from my previous university knowledge and background in media course that I’ve taken in CUD. This for me was an exercise to bridge the two worlds together and create a definitive mutual understand that correlates my experience before and after the internship in various contexts that fit DIB’s primary goals. My attention to detail was increased, especially in writing content, fact checking information on excel data, proofreading reports. Overall I developed problem solving skills, which helped me overcome problems and be able to propose effective solutions.
Finally, the 4 week long program left a profound impact on my behavior and attitude towards being in a professional, corporate and productive environment. I have developed a heightened sense of self-awareness, and better familiarity when people talk about work related terms in work and casual talk. Moreover, I have cultivated a more proactive and solution-oriented mindset, keeping things simple and straightforward. I truly feel they changed my opinion on the outcome of this media internship as getting in wasn’t the smoothest of processes, but the work environment and the team were pleasant and displayed a great deal of knowledge and information, which was communicated in the best way that I could understand and interpret it from an intern’s point of view and everyone helped me achieve my goal in maximizing my experience in knowledge and feel genuine relationships that I’ve made by working with people there, further expanding my network and self-presentation across all areas of character development. This internship has left a long lasting impression on me and I’ll always remember and apply the benefits I gained there in all my future and upcoming experiences.